The Story of KT
Kevin "KT" Thornton • Vietnam-Based Creator | Relocation, Travel & Expat Living • Ho Chi Minh City, Vietnam
The Story of KT is a Vietnam-focused YouTube channel helping international viewers understand relocation, travel, housing, retirement, relationships, and everyday life in Vietnam through firsthand experience and practical guidance.
With more than eight years living abroad and six years in Vietnam, KT offers an on-the-ground perspective that helps viewers make informed decisions about traveling to, relocating to, or building a life in Vietnam.
The Story of KT
Kevin "KT" Thornton
Ho Chi Minh City, Vietnam • thestoryofkt.com
Channel performance
Verified metrics from the official YouTube Studio Media Kit generated October 20, 2026 (Last 28 Days performance; Subscribers reported as Lifetime).
6.8K
Total channel subscribers reported in YouTube Studio as of October 20, 2026.
34.4K
Channel views recorded over the last 28 days (YouTube Studio, October 20, 2026).
9.5K
Distinct viewers reached during the last 28 days (YouTube Studio, October 20, 2026).
1.8K
Total watch time (hours) logged in the last 28 days (YouTube Studio, October 20, 2026).
6:56
Average viewing duration per video view over the last 28 days (October 20, 2026).
28.8%
Share of viewers returning across multiple videos in the last 28 days (October 20, 2026).
Why partner with The Story of KT?
Reach a defined audience interested in Vietnam, international travel, relocation, housing, and long-term lifestyle decisions. The Story of KT combines firsthand local experience with practical information, creating natural opportunities for relevant travel, hospitality, relocation, and lifestyle brands to connect with viewers.
Focused Vietnam subject matter
Content centers on relocation, travel, housing, retirement, relationships, and everyday life in Vietnam through firsthand experience.
74.5% ages 35–64
74.5% of the reported audience over the last 28 days is between 35 and 64 years old (YouTube Studio, October 20, 2026).
6:56 average view duration
1.8K watch hours, 6:56 average view duration, and 28.8% returning viewers over the last 28 days (October 20, 2026).
Sponsorship-relevant channel examples
Verified videos from The Story of KT YouTube channel across cost of living, housing, and expatriate travel logistics.
What It Really Costs to Live in Hanoi Vietnam
A practical breakdown of monthly living expenses, rent, food, utilities, and realistic budgeting in Vietnam.
What $1,500 a Month Gets You in Ho Chi Minh City
Walking through expat apartments, layout options, building amenities, and rent expectations in Ho Chi Minh City.
Vietnam Visa Runs in 2026: What Expats Need to Know
Understanding entry requirements, border logistics, and travel rules for long-term visitors and expats in Vietnam.
Audience demographics
Reported viewer demographics from the official October 20, 2026 YouTube Studio Media Kit (Last 28 Days).
Last 28 days (YouTube Studio)
Last 28 days (YouTube Studio)
Core adult viewer segment (Last 28 days)
Top country share (Last 28 days)
Age Distribution
Last 28 Days • YouTube Studio, October 20, 2026
Geography & audience reach
Percentages of the reported audience for the last 28 days (YouTube Studio, October 20, 2026).
United States
Reported U.S. audience share over the last 28 days (YouTube Studio, October 20, 2026).
Vietnam
Reported Vietnam audience share over the last 28 days (YouTube Studio, October 20, 2026).
Additional Reported Markets — Share of Reported Audience (Last 28 Days, Oct 20, 2026)
Audience Interests & Brand Alignment
Audience interests are Google estimates and do not represent verified purchases or individual relocation intentions.
Best-fit brand partners
Partnership opportunities
YouTube
- •Sponsored integrations
- •Dedicated sponsored videos
- •Product or service reviews
- •Hotel and accommodation features
- •Destination and experience features
Digital
- •Affiliate partnerships
- •Website sponsorships
- •Travel & relocation resource placements
Strategic
- •Long-term brand partnerships
- •Custom Vietnam-focused campaigns
Introductory Partnership Rates
Sponsorship Packages & Pricing
Partner with The Story of KT to connect your brand with an audience interested in Vietnam relocation, travel, housing, retirement, and international lifestyles.
Whether you're looking for a natural YouTube integration, a dedicated business feature, or an ongoing promotional partnership, we offer flexible sponsorship opportunities tailored to your business goals.
YouTube Integration
A natural brand introduction within a relevant The Story of KT YouTube video.
Includes:
- •One 60–90-second sponsored integration
- •Sponsor link in the video description
- •Pinned sponsor comment, where supported
- •Basic performance reporting
Best For: Travel products, eSIM providers, relocation services, and relevant lifestyle brands.
Dedicated Brand Spotlight
An original YouTube video showcasing a business, property, service, destination, or customer experience in Vietnam.
Includes:
- •One dedicated 8–15-minute YouTube video
- •Content planning, filming, and editing
- •One promotional YouTube Short
- •One YouTube Community post
- •Sponsor links and performance reporting
Best For: Hotels, serviced apartments, tour operators, hospitality businesses, and relocation service providers.
Note: Travel, additional production requirements, and filming outside the agreed scope are quoted separately.
Vietnam Brand Growth Campaign
A coordinated multi-content partnership designed to introduce a business to The Story of KT audience over several weeks.
Includes:
- •One dedicated brand spotlight video
- •Two sponsored integrations in separate relevant YouTube uploads
- •Two promotional YouTube Shorts
- •Two YouTube Community posts
- •Campaign planning and performance reporting
Best For: Businesses seeking ongoing visibility through a coordinated Vietnam-focused content campaign.
This is our most comprehensive introductory package.
Livestream Sponsorship
Connect your business with The Story of KT audience during a scheduled YouTube livestream.
Includes:
- •Sponsorship of one livestream
- •Two verbal sponsor acknowledgments
- •Sponsor mention and link in the livestream description
- •Live-chat sponsor link when supported
- •Basic livestream performance summary
Best For: Local businesses, travel providers, relocation services, and Vietnam-focused brands.
All prices are introductory starting rates in USD. Final partnership proposals depend on content scope, production requirements, location, scheduling, and agreed deliverables. Travel expenses, paid advertising usage rights, and additional production services may be quoted separately. Video views, engagement, website visits, and conversions are not guaranteed.
Let's Build a Partnership That Fits Your Brand
Looking for a customized sponsorship, destination feature, or longer-term collaboration? Let's discuss how The Story of KT can help introduce your business to an audience researching life and travel in Vietnam.
Website & Resource Hub
Beyond YouTube, The Story of KT website provides relocation, travel, visa, and housing planning resources for visitors researching Vietnam.
Download the October 2026 Media Kit
Download our 2-page branded PDF featuring the latest October 20, 2026 YouTube Studio performance metrics, audience demographics, Google-estimated audience interests, featured content, and partnership options.
Download media kit (PDF) downloadStart a partnership
For sponsorship inquiries, dedicated features, or custom Vietnam-focused campaigns, contact Kevin "KT" Thornton directly or schedule a partnership call.